09 January

ROLES AND RESPONSIBILITIES OF MARKETING | WORKS AND DUTIES OF MARKETING | FUNCTIONS OF MARKETING

Marketing has a very wide scope in the all universe, All types of organizations i.e small, medium, large etc the concept of marketing for the success of its business. There are some characteristics are given below, which are useful for explaining the all marketing:-  ROLES AND RESPONSIBILITIES OF MARKETING A MANAGERIAL FUNCTION: Marketing involves and analyzing various […]

06 January

ADVANTAGES AND DISADVANTAGES OF REBRANDING | PROS AND CONS OF REBRANDING | PROS AND CONS OF CHANGING NAME AND BRAND

MEANING OF REBRANDING Rebranding is a marketing strategy in which a new name, symbol, design or new combinations are made for developing a new product image in the minds of customers, competitors, and other stakeholders. Rebranding is the overall new look of the company. In rebranding, the company may change thier focus and want to […]

14 December

ELEMENTS OF PROMOTION MIX|ESSENCE OF PROMOTION MIX|FACTORS OF PROMOTION MIX

PROMOTION MIX OR COMMUNICATION MIX In the formulation of the marketing mix, the promotion occupies a place of outstanding significance. In the promotion mix, we include a number of sub-mixes. Such as advertising, sales promotion, personal selling etc. It gives full information regarding qualities and characteristics of a company’s product. In short words, it gives the […]