Packaging is a process that speaks a company’s ability to contain economically man-made products for shipment, storage, sale or final use. It includes the activities of wrapping or creating the product for performing the market functions more easily. In other words, the packaging is the act of housing a product in packages. It contains in like tins, cans, bags, jars, bottles, boxes, keys, casts etc.
The basic function of packaging is to protect the particular content. It protects to a content from damage, dust, dirt, leakage etc. The contents are fresh, clean and unaffected. So packaging of a product is helpful to provide the protection to the particular product or a content.
Packaging increase the appearance of the product. The design, color, printing combinations are special means of attracting customers. The packaging also creates impressions of richness, luxury, and exclusiveness by using packages.
Packaging provides space in which the product is contained. For example, vegetables can be boiled in the bags in which they are packaged.
Packaging acts as a ‘silent salesman’. As a promotional tool, it does self-advertisement, displaying, publishing and acts as an advertising medium. In other words, attractive packaging increases the opportunity for impulse buying.
Easy in storage, transportation, handling and as well as usage of the product is another requirement. Good packaging does this in a greater degree.
Product-mix relates to the product-lines an assortment of sizes, colors, measures, grades etc. Changes in product-mix can be possible as packaging is to influence weight, size and as well as dimensions of the product.
The package of the product may be useful in an effort to extend the product life cycle. It is increasingly difficult to come up with totally new products. But any variety of packaging innovation can introduce with offer features of a customer wants.
Packaged goods are very easy to handle and transport. As well as the glassware instruments like LCD, TV etc. can easily handle by mentioning’HANDLE WITH CARE’. Furthermore, the packaging is must for several goods like ghee, butter, acid etc
It is packaging that increases the product density. In other words, particular product density implies selecting such package materials, design, and shape. That helps to use the limited space in the space in the best way.
Another key point is the product identification. Product differentiation is the hallmark of these days of keen competition. It is further by effective product branding and packaging. In other words, the package is the product’s personality.