ROLES AND RESPONSIBILITIES OF MARKETING
Marketing involves and analyzing various market opportunities, planning, implementing plans, to minimize product cost. So marketing is also working as a managerial activity for achieving business objectives.
Now marketing concept is moving to customer conceopt.customer stand in the center. Marketing has the goal is to build a strong relationship with customers company has to listen to its customers
Marketing is competition and customer orientation and it focused on customer satisfaction. Marketing starts with the needs of the customers and ends with the satisfaction of these needs of customers. If customers are not satisfying they shift to another brand.
Marketing is work for customers. When customers are aware of the product they purchase that product, which is very helpful for any business to increase its sales and earned more and more profit.
NEEDS are the basic human requirements like food, cloth, shelter, security etc. Good market companies are also getting knowledge about their customer needs, wants and demands.
A company has to change its technology and give modern and new technology to marketing its customers. Attractive and new marketing is helpful for attracting new customers.
Marketing is universally applicable to all kind of businesses i.e to small, medium and large organizations.In other words, It is applicable to the national, international, multinational markets. It is practiced by everyone.