ROLES AND RESPONSIBILITIES OF MARKETING | WORKS AND DUTIES OF MARKETING | FUNCTIONS OF MARKETING

Marketing has a very wide scope in the all universe, All types of organizations i.e small, medium, large etc the concept of marketing for the success of its business. There are some characteristics are given below, which are useful for explaining the all marketing:- 

ROLES AND RESPONSIBILITIES OF MARKETING

A MANAGERIAL FUNCTION:

Marketing involves and analyzing various market opportunities, planning, implementing plans, to minimize product cost. So marketing is also working as a managerial activity for achieving business objectives.

FOCUS ON CUSTOMERS:

Now marketing concept is moving to customer conceopt.customer stand in the center. Marketing has the goal is to build a strong relationship with customers company has to listen to its customers

SATISFYING THE CUSTOMERS:

Marketing is competition and customer orientation and it focused on customer satisfaction. Marketing starts with the needs of the customers and ends with the satisfaction of these needs of customers. If customers are not satisfying they shift to another brand.

MORE PROFIT FOR BUSINESS:

Marketing is work for customers. When customers are aware of the product they purchase that product, which is very helpful for any business to increase its sales and earned more and more profit.

MARKETING STRATEGY BASED ON NEEDS:

NEEDS are the basic human requirements like food, cloth, shelter, security etc. Good market companies are also getting knowledge about their customer needs, wants and demands.

FOCUS ON TECHNOLOGY:

A company has to change its technology and give modern and new technology to marketing its customers. Attractive and new marketing is helpful for attracting new customers.

APPLICABLE TO ALL TYPE ORGANISATION:

Marketing is universally applicable to all kind of businesses i.e to small, medium and large organizations.In other words, It is applicable to the national, international, multinational markets. It is practiced by everyone.

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IMPORTANCE OF MARKETING

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