23 June

DIFFERENCE BETWEEN MARKET AND MARKETING

: MARKET AND MARKETING MEANING OF MARKET: A Market is a physical place where buyers and sellers interact with each other for the buying and selling of some particular or specific products and services. MEANING OF MARKETING: Marketing refers to seven P’s i.e. price, place, promotion, product, people, process and physical evidence. All actions, changes, growth, success and various kinds of strategies of […]

23 June

CONCEPT OF MARKET AND MARKETING

 INTRODUCTION TO MARKET: According to LAYMAN, “A market is any physical place where the buying and selling function takes place. According to PROF. PHILIP KOTLER,”An area or atmosphere for the potential exchange”. In short, the market cannot be defined as the physical place only because it is also an interaction between various parties, customers, sellers, and retailers. PARTICIPANTS […]