12 September

PERFORMANCE APPRAISAL AND ITS PROCESS

MEANING: Performance appraisal is the process of measuring qualitative and qualitative an employees past or present performance against the background of his expected role performance. in other words, the evaluation of the performance and personality of each employee is done by the immediate superior. Also, some other persons give training to employees. It is  the […]

09 September

RECRUITMENT AND PROCESS OF RECRUITMENT

MEANING OF RECRUITMENT: Recruitment is the process of finding and attracting capable applicant for employment. In simple words, find the job seekers for thier need relating job is called the recruitment. DEFINITION: According to Flippo,” Recruitment is the process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization.” In […]

13 August

NATURE OF MARKETING RESEARCH | NATURE OF RESEARCH | MEANING OF MARKETING RESEARCH

Marketing research can be better understood in the light of basic marketing process. It is on the identification and satisfaction of customer needs. Marketing is restless, changing and a dynamic field. The task of marketing research is to access the information needs. Its also provide management with relevant, accurate, reliable, valid and current information. Tracking study: […]

11 August

MARKETING RESEARCH AND ROLE OF MARKETING RESEARCH IN BUSINESS

RESEARCH: Research in simple terms refers to a search for knowledge. Research is scholarly. Scientific practice or gathering existing or new information in order to enhance one know of a specific area. Moreover, it can be obtained as the scientific and systematic search for pertinent information on a specific topic. In short, Research is an art of […]