09 August

APPLICATIONS OF CONSUMER BEHAVIOR | CONSUMER BEHAVIOR APPLICATIONS | USAGE AND UTILITIES OF CONSUMER BEHAVIOR

APPLICATIONS OF CONSUMER BEHAVIOR Analyzing Market Opportunities: The first application of consumer behavior is helpful to identify the needs and wants which is not fulfill. This is done by examining the changes in trends like a change in income, change in fashion. As well as the change in consumption patterns and change in the lifestyle of consumers. The […]

07 August

IMPORTANCE OF CONSUMER BEHAVIOR FOR AN ORGANIZATION

IMPORTANCE OF CONSUMER BEHAVIOUR FOR AN ORGANIZATION: Importance of consumer behavior helps to answer the following questions and hence highlights the need for the consumer behavior: First of all, it helps to understand the occupants of markets. Its also helps to understand what object is bought in the market. It helps to understand the reasons […]

07 August

DISCIPLINES OF CONSUMER BEHAVIOR AS A SUBJECT OF STUDY

Consumer behavior is a behavior science it has got a multidimensional nature in which different social science do addition in their respective ways. The concept of consumer behavior is the contribution made to these different types of social sciences like- Disciplines that contributed to consumer behavior as a subject of study: Psychology: The different aspects like- motivation, perception, personalities, […]